2019 - Present
Home Aesthetics
Home Aesthetics is a B2B wholesale home furniture company servicing thousands of Canadian businesses, which includes large corporate entities and SMBs.
As the lead designer, my main tasks are designing product packaging and inserts, creating product catalogues and presentations for the newest items. I also produce marketing and product collaterals for a partner home decor company known as BK.
Key Tasks
In charge of conceptualizing, creating and delegating work to the team and finalizing all material, packaging, print and web. Guided and led the designers in tasks and managing assignments.
Assist in and create the designs of products from other major brands such as BK, Great Canadian Dollar Store, Walmart, Canadian Tire, Giant Tiger and Winners.
Photography and photo-editing to make our products on Amazon and our product catalogue attractive, taking note of the latest trends, aesthetically pleasing angles, visuals and accuracy.
Handle orders and purchases with overseas agents, factories, calculating costs, sizes and quantities.
Designed inserts for the top-selling bedsheets and liaised with the factory in China for mass printing and distribution, highlighting special product features and variants in size, design and colours.
Designed bedsheet inserts for the luxury line of our products and also liaised with the factory in China for mass printing. I would handle photography and photo-editing for certain requirements our packaging needed.
Developed and designed the product packaging for a variety of home products including dish racks, tiered trays, storage carts and many others. This also included producing material for other brands such as Great Canadian Dollar Store and BK.
Expanded into additional houseware products, such as blinds and diatomite mats, among several others. Items were popular and sold out very quickly, with re-orders established soon after.
Was required to take photos of our sheets, edit them in various home settings and recolour them as accurately as possible, for product catalogues and online viewing.
Developed visuals and proofread content for numerous products listed on the Amazon Storefront under our subsidiary Comfii Home, highlighting unique selling points and crafting attractive images. Collectively, we had tens of thousands of reviews and within one year, we had reached over $1 million in sales.